Fatburger – Sizzlin’ Instagram Growth
An LA icon known as “The Last Great Hamburger Stand”, I aimed to help Fatburger level up its Instagram and launch its TikTok with a bold voice, crave-worthy visuals, and consistent engagement strategy.
📈 Over 2.6 million video views and 42 million impressions
🔥 Create a content strategy to help amplify one-of-a-kind product launches
🤝 Influencer collabs + brand partnerships
🧠 Strategic use of Reels + trending audio
“I enjoyed working on the Fatburger brand because its iconic imagery and crave-worthy menu provided a strong creative foundation, while its bold personality allowed me to experiment with fresh, unique strategies to connect with fans across the food space.”