Career Snapshot

I’ve spent the last 10+ years building brands, growing followings, and creating scroll-stopping content for companies like Johnny Rockets, Orangetheory, and LA28. Here's the rundown.

Sports, Entertainment & ACTIVE LIFESTYLE brands

Corporate & Agency Level
Clients: LA28 Olympics, FOX TV, Orangetheory Fitness, USTA

• Led strategy and execution for national and global campaigns across Instagram, TikTok, Youtube, X/Twitter, and Facebook

• Built content calendars, creative briefs, and brand voice guidelines tailored to each platform

• Managed influencer partnerships, community engagement, and platform growth strategies

• Specialized in data-driven storytelling, short-form video, and trend-driven content

• Contributed to award-winning campaigns, Olympic bid success, and millions of impressions during live events

FOOD & BEVERAGE INDUSTRY

Brands: Fatburger, Johnny Rockets, Round Table Pizza, Hot Dog on a Stick, Hurricane Grill & Wings, Buffalo’s Cafe, Native Grill & Wings, Elevation Burger, Ponderosa Bonanza Steakhouse

• Oversaw all content and engagement across nine different brands

• Grew Johnny Rockets’ Instagram to reach over 100K followers through viral Reels and unique campaigns

• Launched “Fatburger Friday” content series, driving massive reach and brand loyalty for various social media platforms

• Directed full-scale photoshoots to create crave-worthy and entertaining content fit for each brand’s unique audience

• Collaborated with brands like Pepsi, Cookman, Mike’s Hot Honey, Eggo and Kiva on crossover campaigns

Core Skills

• Social Media Strategy
• Reels & Short-Form Content
• Brand Voice Development
• Content Calendar Creation
• Influencer Campaigns
• Engagement & Community
• Paid + Organic Growth
• Analytics & Performance Reporting
• Team Collaboration & Creative Direction