Hot Dog on a Stick – Snackable Viral Moments

Hot Dog on a Stick is an iconic brand with a bold personality—and I leaned into that energy to develop content that was nostalgic, colorful, and just plain fun. From Reels and TikToks to limited-time offer promos, we kept audiences smiling and craving our signature snack.

• 🌭 Increased Instagram engagement through playful Reels

• 🍋 Highlighted product drops and seasonal menu promos

• 📷 Built a library of UGC and community spotlights

• 📢 Embraced topical moments and humor in content strategy

“The Dog Days of Summer campaign we did for Hot Dog on a Stick was all about fun. We embraced the brand’s iconic identity and made it relevant to an entirely new audience - dog owners! It generated an engagement rate that was nearly 3% more than our average.”