Johnny Rockets — Retro Vibes, Real-Time Engagement

As Senior Social Media Manager, I brought Johnny Rockets’ nostalgic spirit into the modern scroll. We leaned into diner culture, craveable visuals, and timely content that felt fresh without losing that classic charm.

• 🍔 Revitalized the brand voice with a fresh, relevant flair by partnering with distinctive brands to launch timely and engaging activations

• 📹 Served up nostalgia-driven Reels with trending audio highlighting the aspects that audiences know and love about the brand

• 📸 Boosted UGC with community reposts and timely content while standing on-brand

• 🔥 Doubled the engagement rate through interactive content + limited-time offers

• 🌍 Developed strategies for international markets and created a unified brand content library that also showcased each location’s unique local flair

“Johnny Rockets already had the flavor—I helped it discover a fresh approach that resonated with today’s ever-evolving landscape while staying true to its iconic look and feel.”