LA28 Olympics – Big Moments, Bigger Engagement

I worked with the LA 2024 (which eventually changed to LA28) Olympic & Paralympic Games team to create digital content that captured the hype, energy, and scale of the event—while staying relatable to Gen Z and global fans. Our goal: build momentum, invite participation, and grow a following years ahead of the Opening Ceremony.

• 📈 Earned 20.8 million impressions during the 2016 Rio Games

• 📲 Developed interactive IG Stories, countdown posts, and Q&A reels with athletes, attracting over 856K views in just 8 weeks

• 🌎 Content tailored for international audiences that was aimed at reaching optimal global reach

• 🏅 Maintained a unified brand voice across platforms to help portray Los Angeles as the optimal host of the Olympic & Paralympic Games

“LA28 gave me the chance to create hype-worthy Olympic & Paralympic content with personality—balancing brand consistency with creative play. Our strategy built a loyal following before the torch was even lit.”