Orangetheory Fitness – Sweat-Worthy Social Campaigns

At Orangetheory, I focused on energizing the brand’s profile presence by building themed content around workouts, community challenges, and behind-the-scenes coaching moments. The goal: inspire movement and build a loyal, sweaty fam online.

• 🧡 Boosted engagement through weekly “challenge” series

• 🎥 Leveraged Reels + trending formats for maximum organic reach and earn an average engagement rate 3% over the industry average

• 💪 Created a UGC strategy for members + coaches

• 📍 Supported both national content and local studio accounts

• 🌎 Launched a digital campaign that introduced Orangetheory into international markets

“I wanted every post to feel like that post-class high—motivating, strong, and fun. Orangetheory is more than a gym—it’s a community, and we showcased that vibe across every piece of content.”