USTA – Serving a Grand Slam on Social

At USTA, I worked on national social campaigns to support major tournaments, celebrate athlete moments, and engage tennis fans across the country. From match-day hype to behind-the-scenes content, the goal was to make the sport more accessible, exciting, and community-driven.

• 🎾 Boosted engagement during tournament season

• 📣 Highlighted athletes and fan moments through UGC

• 📆 Created real-time match day content + interactive stories

• 💬 Amplified tennis fandom across Instagram & Twitter

“USTA’s audience is passionate and loyal. My job was to meet them where they were—on the feed, during the match, and in every celebration moment—while making the sport feel fresh and fun for new fans.”