A little about me...
I’m a social media professional with 10+ years of experience turning brand moments into movement. From legacy icons like Fatburger and FOX to fitness powerhouses like Orangetheory, I’ve aimed to help brands connect with both loyal fans and emerging audiences..
Outside of work, I’m a sucker for sweet treats, walking dogs at my local shelter, and anything Pokémon-related (yes, Ditto is my favorite). Catch me planning my next adventure, reading the latest releases on my Kindle, or nerding out over analytics dashboards.
Featured Projects
Retro Vibes, Real-Time Engagement
Infused nostalgic spirit into the modern scroll. We leaned into diner culture, craveable visuals, and timely content that felt fresh without losing that classic charm.
Playful Social with a Punch
Brought color, memories, and cheeky voice to life online. Grew engagement with national food days, meme-worthy moments, and classic beachy branding.
Serving Strategy With Extra Cheese
Helped relaunch the brand’s social presence with a bold tone, pun-forward content, and craveable visuals that reignited engagement across platforms.
Big Moments, Bigger Engagement
Created countdown and hype content that boosted engagement by 40% in 6 months. Designed to reach Gen Z, global audiences, and Olympic fans.
Sweat-Worthy Social Campaigns
Created high-energy Instagram content and built UGC strategies that drove engagement and member retention. Included partnerships with coaches and themed workout campaigns.
Engaging Audiences Across Genres
Managed multi-show social media campaigns including The Simpsons, MasterChef Jr., and Lucifer. Balanced tone across comedy, drama, and reality with on-brand voice and engaging visuals.